PepsiCo doesn’t want you talking badly about its brand Kurkure, a corn puff snack. The soft drink giant is so concerned about its public image that it filed a defamation case on 31 May, 2018, in the Delhi High Court against Facebook, YouTube and Twitter, demanding Rs 2.10 crore in damages.

Two orders from the high court, dated 1 June and 23 June, 2018, directed that all URLs/weblinks that directly or indirectly implied that Kurkure contained plastic have to be removed immediately. In its petition, PepsiCo has given a list of 3,412 Facebook links, 20,244 Facebook posts, 242 YouTube videos, 6 Instagram links, and 562 tweets that it claimed were “disparaging and defamatory” in nature.  These can no longer be found on the social media platforms.